Nowadays, custom packaging are getting increasingly popular as manufacturers face tough market competition! Custom packaging solutions boost your products’ competitiveness and make certain things easier. If you are looking for customized packaging boxes for your goods, there are a few things you must consider before finalizing any deal.
This article is going to address what important factors you must consider while seeking for the best possible custom boxes.
Marketing Strategy
Set tone for your packaging and put it in the context of your company’s entire product and marketing strategies. In this stage, you’ll do the market research to determine your market segmentations and learn your target consumers and potential competitors before finalizing the product design! And consider your custom packaging boxes as an integral part of the product design! Packaging is by no means an icing-on-the-cake accessory. Instead, it’s an indispensable and difference-making part of the product! So don’t slight it over until the product design is done.
Unique Shapes
To make a unique name for your company in the market in a short time, you should think of some out of the box strategies to help you stand out. Using custom boxes of unique & innovative shapes is one of the best and useful ideas. Say no to the old rectangle, square and round shapes of boxes. Brainstorm good ideas, ask your dealers to show you the latest shapes and/or mingle with your consumers to have some insight etc. You can have sleeves in your custom product packaging, or you can go for a transparent front. You may consider using custom plastic packaging boxes for some tricky shapes. Or you can search some existing offers in the market, e.g. this T-shirt shaped customizable watch box with hanger. It’s worth your efforts to figure out a novel shape that would make your products easily recognizable for the customers.
Choose Material
Material is another important thing to address. Choice of material hinges on which principle properties you would expect from the boxes. But generally, durability is a vital and common factor to consider for almost all occasions. For the safety of the goods, the material used for manufacturing should be strong and durable enough to keep the thing protected for longer periods. In present circumstances, Kraft, paperboard and plastic materials are being used the most as all of them are strong enough to withstand most damaging situations. Though the degree of durability differs among them and it’s necessary to further select up to your specific needs.
Other factors to consider include transparency, waterproofness, printing friendliness and chemical resistance, etc. These all need to be attended based on the specific requirements for the packaging.
Minor Customized Options
Today is era of personalization! Tough competition makes customization and personalization necessary, and the development of technology makes it affordably possible!
Colors & Printing.
People are always attracted to colorful displays. Make sure you get the solutions that can be customized according to your needs and liking. You would be able to select attractive designs, perfect-looking themes, captivating illustrations, and the required artwork. You can even select the color combination of your custom packaging boxes as per the nature of the business. Always keep in mind that the customers would always welcome such innovative designs and themes, and you might be able to generate more sales for your business.
Inserts & inner designs. As much accent is given to the outside of packaging boxes, it does not mean that inserts and inner designs of the boxes could be overlooked. Actually, inner designs can be as important when it comes to unboxing experience! Few people would speak ill of iPhone series’ packaging boxes, which can be seen as a textbook case of inserts and inner design of packaging boxes! They are so clean and well-organized, simple but exquisite! You can sense that every corner of the inserts are precisely calculated and excellently manufactured!
Finishing. The finishing of the boxes also plays a crucial role. Modern finishing techniques like embossing, UV coating and foil stamping would help you to improve the image of your brand, and the customers would distinguish your things easily in the stream of market competitors.
Being Affordable
Despite all the charm of packaging design, a prime factor that mustn’t be left over is the cost. When the packaging boxes take up too much cost and make the products accordingly overpriced, consumers’ interest in the products may be compromised or the dealers’ profit margins may suffer as a result. Ultimately, the clients will not be happy, and that will make the packaging a failure. So the manufacturers should strike a balance between cost and design. Besides, you can order custom packaging boxes wholesale at large quantities to cut some cost!
(Source: https://www.vingle.net/posts/3149965)
